A game changer for the iGaming Industry
The iGaming industry have now been enriched with a new financial reporting standard to optimize business opportunities, reduce costs, improve transparency, and build trust between affiliates and operators.
The History Behind The Standard
The affiliate operators Better Collective, Catena Media, Game Lounge and Raketech have joined in a project called Affiliate Standard Reporting (ASR). The purpose of the ASR is to create a new reporting standard in the iGaming industry (Affiliate Marketing).
The goals of the new standard are to improve transparency, to simplify the reporting process, to increase revenue and invoicing data accuracy, to reduce operational costs, and to be a key driver of increasing revenues for both operators and affiliates.
Our Vision
The Affiliate Standard Reporting (ASR) vision is to improve reporting quality increase transparency, reduce costs, reduce fraud and to remove technical debt. The standard is governed and developed by the Affiliates, Operators and Affiliate System Vendors together.
ASR Vision
The Affiliate Standard Reporting (ASR) vision:
– The quality of the traffic from Affiliates will improve when the data becomes more reliable and detailed.
– The standard should improve transparency and build trust between Operators and Affiliates.
– The Reporting Standard should be beneficial for Operators, Affiliates and Affiliate System providers.
– The Affiliate Reporting Standard becomes the standard for reporting in the iGaming industry.
– The standard will start with Financial Reporting but should be developed to include all areas of reporting.
– The standard is governed and developed by Operators, Affiliate System Providers & Affiliates together.
Supporters
The Founders
System Vendors that supports ASR
Operators
Maxent-SlottyVegas, Alea Affiliates – Slots Million, LeoVegas, SuprNation, 7Stars, Mandalorian, Kindred
Affiliates
Racing Post, Oddschecker, Fifth Street Digital, WIS
